Should You “High Ball” Your Listing Price?
One of the most important decisions you make when selling your home is setting the listing price. That can be tricky. In London and surrounding areas only 52% of the homes listed on MLS are Selling. If you over price your home by even $5000.00 you could be putting yourself in the 48% that don't sell! After all, if you price your property too low, you leave money on the table — perhaps thousands of dollars. On the other hand, if you price your home too high, many buyers won’t even bother to see it, believing it is too expensive. Even with that reality, there are some sellers who contemplate setting a high listing price in the hopes of a windfall. They want some unsuspecting buyer to fall in love with the home and buy it — even though it’s overpriced. That rarely, if ever, happens. Instead, the listing often languishes on the market because its listing price is conspicuously much higher than its market value. Think about it. If two similar homes, side-by-side, are for sale, and one is priced $40,000 higher than the other, wouldn’t you wonder what was going on? That’s exactly what the market thinks. “Why is that home priced so high?” Of course, many buyers, who might otherwise be interested in the property, won’t even consider seeing it, simply because it’s outside their price range. It gets worse. When an overpriced home sits on the market with no offers for several weeks, the price will often need to be adjusted down. That helps the situation a little. However, you’ve lost the excitement created by a “new listing.” Yours is now an old listing struggling to get attention. There’s a better way… Setting your list price at or near the market value is much more likely to generate interest from qualified buyers and maximize how much you make on your home. That market value may even be higher than you think! Interested in finding out how much? Call today us today for our Free Market Evaluation.
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